In Fashion, A Name Grants Immortality … or Less Pretentiously: “Let’s Play Jeopardy!!” (11)

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Names often fool.
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But if moneys and longevity are at stake in a fashion game of changing trends and whimsical consumer fancies, then a good name – preferably not your boring own – should be used as a talisman to tide over the capricity of the business.

if you think you know your fashion history, and fashion pseudonym trivia, then let’s play Jeopardy!

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In 1970, Takada-san, a young fashion illustrator to Louis Feraud and French ELLE from Japan opened his first shop retailing fresh-spirited clothes in a space entirely decorated with jungle prints. The shop was called Jungle Jap. Six years, later, imbued with his own Far East heritage, in particular the traditional kimono, Takada-san finally launched his own label, this time, using his given first name:
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Kenzo.

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~ by acrylicstetson on October 11, 2007.

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