In Fashion, A Name Grants Immortality … or Less Pretentiously: “Let’s Play Jeopardy!!” (7)

bareikis9-24-1.jpg

.
Names often fool.
.
But if moneys and longevity are at stake in a fashion game of changing trends and whimsical consumer fancies, then a good name – preferably not your boring own – should be used as a talisman to tide over the capricity of the business.

if you think you know your fashion history, and fashion pseudonym trivia, then …. …. …. ….let’s play Jeopardy!

===>

In 1952, friends Jacques Lenoir and Gaby Aghion wants to negotiate that grey space between couture and ready-to-wear. Their joint effort led to the birth of a label synonymous with random iconography, feminine whim and a pared-down constructionist stance. If these sound like an odd cocktail of design philosophy, perhaps you can forgive previous contracted designers like Martine Sitbon, Stella McCartney and even the Kaiser Karl Lagerfeld for staying long enough to pin down its style. The brand’s name, taken from a French word meaning “young, green shoot” is simply …
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Chloe.

Advertisements

~ by acrylicstetson on September 17, 2007.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: