In Fashion, A Name Grants Immortality … or Less Pretentiously: “Let’s Play Jeopardy!!” (5)

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Names often fool.
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But if moneys and longevity are at stake in a fashion game of changing trends and whimsical consumer fancies, then a good name – preferably not your boring own – should be used as a talisman to tide over the capricity of the business.

if you think you know your fashion history, and fashion pseudonym trivia, then … let’s play Jeopardy!

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In 1951, a lawyer Dr. Achille Maramotti, decided he wants to make dresses instead. Banking on European elegance, manufacturing muscle and superb craftsmanship, one of Italy’s oldest and largest fashion companies was born. Although it began as a mens formalwear company, it has rapidly risen to be an authority in womenswear. Those that had once passed through its studios as designers include several famed untouchables that make up fashion’s cognoscenti: Jean Charles de Castelbajac, Dolce e Gabbana, and the ubiquitous Karl Lagerfeld. Which brand could have such maximal impact on the fashion trade?

Scroll down for the answer.
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MaxMara.

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~ by acrylicstetson on September 15, 2007.

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