In Fashion, A Name Grants Immortality … or Less Pretentiously: “Let’s Play Jeopardy!!” (2)

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Names often fool.
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But if moneys and longevity are at stake in a fashion game of changing trends and whimsical consumer fancies, then a good name – preferably not your boring own – should be used as a talisman to tide over the capricity of the business.

if you think you know your fashion history, and fashion pseudonym trivia, then let’s play Jeopardy!

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In the 1920s, the son of a silk-ribbon weaver Carl Franz saw a pair of shoes in Paris and bought it for his wife. You may blame it on an incurable case of foot fetish, but later, he liked them on his wife so much that he bought the entire stock of that same style and mass-produced them at high-quality. He named his brand, not after himself, but after his last name:
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Bally.

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~ by acrylicstetson on September 13, 2007.

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