In Fashion, A Name Grants Immortality … or Less Pretentiously: “Let’s Play Jeopardy!!” (1)

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Names often fool.
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But if moneys and longevity are at stake in a fashion game of changing trends and whimsical consumer fancies, then a good name – preferably not your boring own – should be used as a talisman to tide over the capricity of the business.

if you think you know your fashion history, and fashion pseudonym trivia, then Let’s play Jeopardy!

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In 1839, fur became the ultra-luxe exploding fashionable when aristocrat Count Louis-Victor d’Argental started making and selling his designs of coats in exotic skins like ocelot, chinchilla, and arctic fox. In was in the midst of the French Revolution, and it became a life-0r-death necessity to change his name. And rightfully so, because now, the first word in fur fashion — whose ready-to-wear division is led by American long-tressed-muscle-boy designer Rick Owens  — now has a name that can roll off our tongues as easily as a pelted wrap from perfumed shoulders …
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Revillon.

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~ by acrylicstetson on September 12, 2007.

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