In Fashion, A Name Grants Immortality … or Less Pretentiously: “Let’s Play Jeopardy!!” (3)

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Names often fool.
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But if moneys and longevity are at stake in a fashion game of changing trends and whimsical consumer fancies, then a good name – preferably not your boring own – should be used as a talisman to tide over the capricity of the business.

if you think you know your fashion history, and fashion pseudonym trivia, then … … let’s play Jeopardy!

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The year was 1939. A young aristocrat Duke Fulco Santostefano della Cerda, having just worked for Coco Chanel in fashioning her chunky costume jewellery, swung out the doors of his shiny new jewellery shop in New York. His designs, mostly earth-spired, also includes lines forged after coats of arms and nautical knots. But he is clever to know that no one will ever be able to remember, let alone pronounce his multi-nomer name. So he called his line after his dukeship: .
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Verdura.

~ by acrylicstetson on September 14, 2007.